The EU regulation on packaging and packaging waste (PPWR, Regulation (EU) 2025/40) introduces new rules covering the entire life cycle of packaging placed on the EU market. The requirements are phased in gradually.
Key topics
- Design for recyclability
- Recycled content in plastic packaging
- Packaging minimisation and reuse
- Labelling and consumer information
- Extended producer responsibility (EPR)
First steps to prepare
- Build your packaging inventory: types, materials, weights, suppliers.
- Identify which requirements affect you by product and market.
- Set up a process for collecting technical data and documents from your suppliers.
- Track your EPR registration obligations in target countries.
As the implementation timeline and secondary legislation become clearer over time, it is important to monitor official sources regularly.